The IT Crowd

The IT Crowd is a British sitcom by Channel 4, written by Graham Linehan, produced by Ash Atalla and starring Chris O'Dowd, Richard Ayoade, Katherine Parkinson, and Matt Berry. The 'IT' in the show's title can be pronounced as either the word it, as in the 'it' crowd, or as the letters I-tee, as in the abbreviation for information technology (IT).
Set in the London offices of the fictional corporation Reynholm Industries, the show revolves around the three staff members of its IT department, compromising two geeky technicians, a genius named Maurice Moss (Ayoade) and the workshy Roy Trenneman (O'Dowd), headed by Jen Barber (Parkinson), the department's 'Relationship Manager' who knows nothing about IT. The show also focuses on the boss of Reynholm Industries, Douglas (Berry).

Postmodern Advertising

This 'Marmite Neglect' advert parodies animal welfare adverts and documentaries. The company took advantage of the omnipresence of the distinctive jar and have come up with an advert that likens the abandonment of Marmite to the neglect of an animal. With the slogan, 'Marmite Neglect', the brand's advert is shot in the style of one of those ubiquitous day-in-the-life animal rescue programmes that appear in daytime TV. On the brand's YouTube channel where the video was posted, the description reads, "Unloved and forgotten, thousands of Marmite jars across the UK are being neglected. This year alone, over 1 in 10 Brits admit they haven't opened their jar in over three months. Through this latest Marmite advert, we've launched an urgent appeal to prevent cruelty, alleviate suffering an promote kindness to all Marmite jars."

 The British cast, starring Rosie Huntington-Whitely and others, make their way through a series of fairytales including Alice in Wonderland and The Wizard of Oz. This advert is a stylish pastiche of Alice in Wonderland, Aladdin, and The Wizard of Oz - crossing the line of a stagy English pantomime and a catwalk.


This Specsavers advert is a parody of the Lynx commercial. The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and 'The Lynx effect' - to form the strapline 'The should've gone to Specsavers effect', which appears at the end of the ad. Mimicking the original Lynx ad, the parody shows girls running with handbags and shopping bags to get to the man spraying himself with deodrant. However, when they reach him, he puts on a pair of 'ugly' glasses and the women disperse.